The Marketing Minute is brought to you by Clive Maclean, President and CEO of Euro RSCG Discovery.
Mobile Marketing Abuse: Think “mobile marketing” means “flooding your customers with emails?” Think again.
Shopper Marketing Redefined: Brand managers are literally putting their marketing dollars in the wrong place; in the store.
Point of Care Marketing: If you’re spending your promotional budget at the point of purchase…you may be missing the point…
Power Changes Hands: In times past, manufacturers paid the bills, but the retailers controlled the customer experience. Now, that power is changing hands – literally.
Marketing to Youth — 100 Million One at a Time: How do you get to know 100 million individuals one at a time?
Marketing to Youth — Avoid Mass Marketing: They’re your biggest audience, but if you’re mass marketing to them, you may as well be giving your budget to charity.
Euro RSCG Discovery Segmentation Models: Meet twenty-two-year-old John Faulkner, because if you don’t meet him, you’ll never sell to him.
Impulse Buyers are Getting Less Impulsive: The economy is tough, fact-finding is easy. Little wonder that consumers are now going online before they shop for even the smallest items.
Sleeping With Your Customers: If you want a meaningful relationship with your customers, don’t let the other guy sleep with them.
Mobile Wallet: Back in the 90s, online shopping disrupted the market. Now another sea change is coming.
Personalization to Collaboration: Moving from personalization to collaboration, the key is connecting with customers.
Marketers in the Passenger Seat: Marketers will have to get used to a humbling new position. The brand-customer relationship has a new owner: and it’s not you.
The Future of the Online Experience: When you look at the online customer experience of tomorrow, what will you find? No room for error.
Millennial Dads: Dad’s role really has changed. And if you don’t know it, you stand to lose both mom and dad as customers.