The Marketing Minute is brought to you by Clive Maclean, President and CEO of Euro RSCG Discovery.
Mobile Marketing Abuse: Think “mobile marketing” means “flooding your customers with emails?” Think again. Mobile Marketing Abuse
Shopper Marketing Redefined: Brand managers are literally putting their marketing dollars in the wrong place; in the store. ShopperMarketingRedefined
Point of Care Marketing: If you’re spending your promotional budget at the point of purchase…you may be missing the point… PointofCareMarketing
Power Changes Hands: In times past, manufacturers paid the bills, but the retailers controlled the customer experience. Now, that power is changing hands — literally. PowerChangesHands
Marketing to Youth — 100 Million One at a Time: How do you get to know 100 million individuals one at a time? Youth-100MillionOneataTime
Marketing to Youth — Avoid Mass Marketing: They’re your biggest audience, but if you’re mass marketing to them, you may as well be giving your budget to charity. Youth-AvoidMassMarketing
Euro RSCG Discovery Segmentation Models: Meet twenty-two-year-old John Faulkner, because if you don’t meet him, you’ll never sell to him. EURORSCGDiscoverySegmentationModels
Impulse Buyers are Getting Less Impulsive: The economy is tough, fact-finding is easy. Little wonder that consumers are now going online before they shop for even the smallest items. ImpulseBuyersAreGettingLessImpulsive
Sleeping With Your Customers: If you want a meaningful relationship with your customers, don’t let the other guy sleep with them. SleepingwithYourCustomers
Mobile Wallet: Back in the 90s, online shopping disrupted the market. Now another sea change is coming. MobileWallet
Personalization to Collaboration: Moving from personalization to collaboration, the key is connecting with customers. PersonalizationtoCollaboration
Marketers in the Passenger Seat: Marketers will have to get used to a humbling new position. The brand-customer relationship has a new owner: and it’s not you. MarketersinthePassengerSeat
The Future of the Online Experience: When you look at the online customer experience of tomorrow, what will you find? No room for error. TheFutureoftheOnlineExperience
Millennial Dads: Dad’s role really has changed. And if you don’t know it, you stand to lose both mom and dad as customers. MillennialDads